Peronda Cerámicas continues to stand out in the ceramic tile sector for its quality and designs that mirror the latest rends. A consolidated position that is clearly reflected in the new products for 2014 that the firm will be showcasing at the Cersaie international exhibition. Inspired by the themes that set the latest global trends in interior design, Peronda cerámicas will be present with more than 20 new collections.
Collections created for its various brands: Museum, the market leader in polished glazed porcelain tiles and which this year will have its own stand at the event; Foresta, wood-effect glazed porcelain tiles; Peronda, featuring new designs in red and white body as well as porcelain wall and floor tiles; Harmony, with its special decorative pieces, and the Goah line, which includes new and exciting ideas in bathroom furniture. Highlights of the new products include the initial results of the Peronda Fashion Lab,a corporate project launched by the Spanish ceramic tile firm in January this year. Under the slogan “Company needs artist, artist needs company, the Peronda Fashion Lab was set up to channel and develop creative synergies whilst at the same time providing patronage for artists making a name for themselves on the international scene.
Peronda Cerámicas has joined forces with several of the multi-disciplinary artists that make up the Peronda Fashion Lab, developing collections that are either designed by these artists or inspired by their works. Examples include the collections created by fashion designer Juan Vidal, sculptors Trashformaciones, vintage furniture designer Francisco Segarra and industrial designers Dsignio. This project has successfully strengthened Peronda Cerámica’s close ties to the worlds of fashion and art, one of the hallmarks of this firm
